Case study 2025

Convrt.AI

Services

Brand Identity
Web Design
Product Design
Print Design

Location Seed · Austin, TX Timeline · 8 weeks

Convrt.AI is an AI-powered platform that helps digital creators predict and grow their revenue. We designed the full brand identity, website, and print collateral: from logo design and visual identity to responsive web UI, environmental graphics, and merchandise. The goal was to build a brand that feels both cutting-edge and approachable.

The brief, and what we shipped against it.

Two questions every case study answers.
Where the team was stuck, and how we got them unstuck.

The challenge

AI products often feel cold and intimidating, especially when they deal with money. Convrt.AI needed a visual identity that communicated trust, intelligence, and growth without falling into the usual trap of sterile tech aesthetics. The brand also had to scale across digital and physical touchpoints, from mobile screens to event signage, without losing its personality.

AI + money = double trust barrier

Must scale from mobile to trade-show signage

The solution

We built the identity around a logomark that fuses the letter "C" with a messaging bubble, reinforcing the idea of human-AI conversation. The visual system uses layered geometric gradients that shift from warm solar tones to cool digital blues. Representing compounding data and growing revenue. Clean, Swiss-inspired typography grounds the vibrant palette across all formats.

Logomark encodes the product's core idea in one shape

Gradient system scales from favicon to banner

Logomark construction: letter C meets messaging icon

Building the Visual Identity

The logomark needed to communicate two things at once: conversion and conversation. By combining the letter "C" with a chat bubble, the mark captures the core product idea in a single, simple shape. The gradient color system extends this identity across every touchpoint.

Web Design and Interface

The website translates the brand's energy into a functional digital experience. Bold typography, generous whitespace, and the signature gradient motifs guide the user through the product story. Every page was designed to feel confident and clear.

Print and Environmental Design

The brand system was designed to scale. From posters and banners to ID badges and outdoor signage, every piece carries the same visual language. The layered gradients translate naturally to large format, making a strong impression at events and in physical spaces.

Environmental design and outdoor signage

Event signage and large-format applications

What moved for Convrt.AI.

Touchpoints: brand, web, print, environmental

8wk

From brief to full brand launch

We expected a logo and a landing page. What we got was a complete brand system (identity, website, event materials, merch) that made our AI product feel human. That's hard to pull off.